Customer was using performance edition and there was no visible ROI. There were also issues with existing Web-to-Lead configuration as we cannot connect internal account lookups to web-to-lead forms directly.
An integration with google maps with advanced security using APEX classes was an ideal solution. One of the primary issues with out-of-box solutions was data security. ABSYZ created a solution where only the most important details were pulled from salesforce and exposed in the web. The solution helped end users to search for a nearest retailer based on GPS coordinates, re-using google maps APIs and give then drive-in directions.
The locator service gave a definte advantage for the client among competition. Finding a nearest retailer became seemless for end customer and the solution added to the brand value.