When we use the word “client acquisition strategy,” we need to recognize the importance of the various approaches that bring in new clients who will purchase our products or support our brand. It’s always challenging for a small business to attract new clients. There will be a massive possibility that it will use up much of your investment if you don’t develop a proper client acquisition strategy.
If you want to attract good leads to your business and improve your chances of keeping them long-term, you must invest in a client acquisition strategy. The cost of acquiring a customer has increased by 50% in the last five years, according to ProfitWell. However, by putting the best client acquisition strategies into practice, we may dramatically raise our conversation and remain superior in the marketplace.
13 Best Client Acquisition Strategies
1) Search Engine Optimization (SEO)
Search engine optimization (SEO) is one of the most crucial client acquisition strategies. This technique helps you enhance your website’s traffic to gain more leads and conversions for your organization. SEO’s only drawback is the time it takes to produce results. Your customer acquisition rate won’t increase immediately, but it will gradually provide benefits. Fortunately, the below channel can support your lead-generation efforts.
Suggested readings: SEO
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2) Pay-Per-Click (PPC) Advertisements
SEO and PPC both function similarly. You target your advertising to users who are searching for particular words and phrases so that you may find them. You only pay when someone clicks on your advertisement.
If you’re a relatively new business or eCommerce store, chances are you’ll have to invest more in paid promotion to acquire new clients or customers.
Ads deliver results immediately, driving traffic, leads, and purchases as soon as you go live. And paid advertisements benefit your SEO efforts by helping you uncover keywords to drive your organic search campaigns.
Suggested reading: PPC
Introduction To Google Ads 2023
3) Content Marketing
Content marketing is a primary client acquisition strategy that enables you to draw leads who are looking for helpful information. This tactic helps you in informing your audience, but it also helps in educating new visitors about your company and aiding them in becoming clients.
Content Marketing involves producing blog posts, how-to articles, infographics, videos, podcasts, and other types of content. You can inform readers about your company and address their needs.
Content marketing is effective, engaging, and convincing in attracting website traffic. In addition, according to research from Demand Metric, it costs 62% less and produces more leads than three times as many as outbound marketing.
4) EMail Marketing
Do you know what smart entrepreneurs do with the traffic that content marketing and SEO bring them? They create an email list.
There is no better commercial consequence associated with first-time visitors than when they sign up to receive information from you, aside from direct sales. You can send discounts or special offers for your products or services, privileged access to content, customized features for customers, and other marketing initiatives.
Email marketing is one of the most economical ways to communicate with your customers when you need to. In fact, a Direct Marketing Association study discovered that email offers an average $38 return on investment for every single dollar invested.
5) Social Media Marketing
Having a presence on social networks like LinkedIn, Facebook, Instagram, TikTok, and Twitter is important for businesses. It’s simple to advertise your business on social media, with an estimated 3.6 billion users globally.
The following are advantages of using social media:
- Consistent publishing will raise awareness of your brand.
- Showcasing your company’s more imaginative side to customers.
- Engaging with your audience on social media to encourage them to visit your website again.
- Educating customers about your offerings.
Suggested reading: Social Media
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6) Customer Referrals
Customers are aware that you’ll make every effort to elevate your brand’s reputation. You’ll provide educational and beneficial content for them and advertise your company.
Because of this, your audience doesn’t necessarily anticipate an objective assessment of your own products or services from you. However, they do anticipate that from other clients.
Customer referral programmes are a terrific method to motivate your current clients to recommend your company to their friends and family. As we previously mentioned, email marketing is an excellent platform for creating a client referral programme.
Even though it could appear like you have little influence over the referral programme, it’s a terrific way to bring in new clients. By giving your campaign the appropriate tools, you can ensure its success.
Offering an incentive is a fantastic approach to achieve this. Although it’s not required, it makes the deal more enticing for your audience. More people are inspired to participate in your programme as a result.
Customer referral programmes are a useful acquisition marketing tactic that can assist you in generating more leads for your company.
7) Free Trails & Offers
📌The best deal is one that no one can refuse.
A large number of companies have annual, monthly, or even daily deals. Knowing your product is, once more, a solid starting point for choosing your discount plan.
If your product is technological, you should have a Black Friday Sale with a larger discount, but if it is clothing, you should have a spring sale instead.
❓ What is better than offers
📌Giveaway for free.
Businesses frequently have giveaways to promote new products. For instance, when Starbucks adds a new coffee to their menu, they hold a free coffee day. On National Coffee Day, some other coffee shops, like Dunkin Donuts, offer free coffee.
There are additional methods of giving things away, such loyalty cards. With those, after buying a number of items, you can receive a free item. Giveaways are the ultimate form of advertising, regardless of the strategy.
8) Reviews & Ratings
Online customer reviews have an impact on purchases, especially near the end of the sales funnel. When there aren’t enough Reviews, consumers are less likely to make a purchase.
Have you ever noticed that every-time you need to make a purchase online, you look at two or more platforms before deciding which item to buy? Even if the product is the same on all web platforms, we choose the most reviewed. This level of attention has been attracted by satisfied customers.
Suggested reading: Reviews & Ratings
Reviews and Ratings: Why Are They So Important for Your Business?
9) Blog Regularly
Creating high-quality content and blogging regularly will help you earn the trust of your customers. To keep things interesting, content marketing should be engaging and varied.
To engage your audience, you can develop how-to articles, expert roundups, and even a unique blog series. People won’t be willing to share their information until they have faith in your brand.
Every brand, regardless of size, may use lead creation strategies like this one.
10) Landing Page Optimization
Landing pages are web pages that are intended to convert site visitors into leads for the business. These pages could include in-depth descriptions of services or products and are typically created for one of two purposes: attracting organic search engine traffic for a particular set of keywords(SEO Landing Page) or more commonly, for PPC advertising campaigns (PPC landing pages). In both situations, the goal is to turn visitors into leads.
Generally, a landing page is created to accomplish a particular goal. Since a landing page is not your website and should not contain all the details about your business, it should give detailed information on a particular service or product that will persuade the visitor to take the desired action.
Suggested reading: Landing Pages
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11) Utilize News Letter
You may generate more leads by utilizing your subscriber network. You can do this by adding share buttons to your mailings. You can then persuade these subscribers to tell their contacts about the newsletter.
This will encourage them to continue to follow your email marketing activities. Additionally, you might obtain extra leads if they share the newsletter. Nothing fancy is required of you here.
To make the process simpler, you can only include a call-to-action in your email marketing content encouraging recipients to share the newsletter and social sharing buttons.
12) Events
Events are an effective way for companies to build relationships, build personal connections, and eventually stand out from their many competitors. However, you must be prepared before going to or organizing such events. This suggests that you should decide who your target market is initially.
Events are also an excellent form of advertising since you can promote your brand and sell products there. Both you and your current clients are welcome to invite guests. Word-of-mouth marketing is the fourth most popular strategy.
13) Live Chat
Live chat not only improves customer service but also aids in lead creation. It is a simple way to get customers’ contact information as well. From the viewpoint of the customer, it provides an immediate response to their questions.
Ideally, live support should be available all day long. This is due to the possibility of daytime internet traffic, which 24 hour live support can help you increase. To engage with visitors and get leads, you can leverage automation tools like Intercom and live chat support.
Conclusion:
Once you have done your research and developed a business plan, you can create a marketing strategy. This is where you will start to determine how to attract customers to your business. The best way to do this is to create a client acquisition plan and stick to it. This plan should outline your company’s marketing strategy, including what you will do to attract new customers and how you will measure the success of those activities. We hope this blog post has given you some ideas that you can use to create your own client acquisition strategy.
