Customer forms the focal point of business operations along with employees. And technology is an indispensable medium for you to serve your customers and for them to serve their clients. With so many disparate data and information systems across businesses today, a 360-degree view of the customer becomes an imperative for both you and your employees. Every business has one or the other CRM-on-cloud or data system implemented. Though the brand may differ, but everyone feels the need to have a unified view of their customers.
Salesforce Customer 360 is a premier cloud platform for businesses to enjoy a centralized view of their clients’ data and information. Whether it’s your sales team, service personnel, marketing group or any other dedicated business unit, all of them need access to customer’s information while working on their respective clouds. You need to have a CRM-on-cloud consultant who’d advise you on how Customer 360 can fit into your scheme of things in a customized manner, so you can benefit the most out of it. Having disparate data systems is one thing and having then inter-connected is entirely another. We take a look at how Salesforce Customer 360 is not just another cloud that connects your disparate set of systems, but also makes visible impact on your business numbers while saving you time, money and effort and rendering higher quality, innovation and agility.
Customer 360 is a cloud that cuts across all other clouds so that your business may retain customer-centricity in all your operations. Moreover, employee experience also gets enhanced as a result of work satisfaction achieved when their customers stay delighted. Salesforce features such as Lightning and Einstein are focal to the concept of Customer 360 platform. Lightning imparts agility to customer-centric activities throughout your organization while Einstein lets you stay on top of your customer data and other information courtesy cutting edge analytics and the ensuing insights.
Take sales cloud and marketing cloud, for example. Both these clouds are customer-facing in nature and need you to stay on top of customer expectations and preferences. After all, customers would go to that service provider who provides the best customer experience. For you to become that very service provider on a consistent basis, you would need to display business maturity by going beyond the obvious and empathizing with the customer in ways that others can’t even think of. For this to happen, you would need to build a good level of business wisdom by staying grounded in your position with respect to the customer. Both sales and marketing clouds rely much on the funnel model to capture, nurture and convert the leads. However, customer relationships are what determine the future of your business in the long run.
Customer 360 allows you to build and develop these very customer relationships through its exquisite set of inter-connection and application features. Whenever you access your Salesforce CRM Cloud on a device, the first person that should come to your mind is your customer and not your leader, your team or you yourself. Yes, both customer and employee are important in their own ways and these significances supplement and complement each other; they never conflict or clash. This also means that customer versus employee is never a reality; you don’t really have to make a choice at all. Customer and employee can very well co-exist with the Customer 360 scheme of things. It also means that happy customer means happy employee and vice versa too.
Without going too much in to the technical aspects of Customer 360, it’s worth stating that this cloud lets you derive the maximum out of all other clouds. All in all, Customer 360 is not just a customer success platform but a way of business and a way of celebrating your relationships with your customers. Salesforce.com is a premier CRM-on-cloud solutions provider that has established its reputation over the past many years as a reliable operations streamlining and automation enabler. Customer 360 is the very brainchild of Salesforce that continues to wow organizations and their clientele across industries.
ABSYZ is a trusted Salesforce partner that has supported myriad businesses with its CRM-on-cloud solutions implementation and the inherent consulting therein. ABSYZ has this USP of sticking long with its clientele to ensure that the benefits of cloud implementation become permanent for them and their customers.
In case you would like to learn more about the ABSYZ approach to Salesforce Customer 360 and reap gains out of it in the long run, contact us.