CRM for effective healthcare
Healthcare management entails a lot of economic and infrastructural requirements, ranging from provision of medical equipment, medicines, doctors, and professionals to operationalization of hospitals, clinics, testing, and research centres. With technology being the leading trend of the times and healthcare leveraging heavily on it for quality, agility, innovation, productivity, efficiency and effectiveness, it becomes an imperative for all focused healthcare institutions and decision-makers to streamline and automate their respective healthcare management processes. We take a look at how a good CRM-on-cloud coupled with a capable and competent healthcare technology partner can work wonders for your operations as well as business, as far as healthcare is concerned.
Patients and their families form the core of healthcare clientele while doctors and support staff form the healthcare enabler set. People come to hospitals with a lot of expectations and trust on doctors to relive them of their ailments. They expect speed, quality, transparency and effectiveness from the hospital administration as well as the medical staff catering to their ailing family member. With rising pollution, accidents, lifestyle disorders and stress levels among people in general, the healthcare institutions of today need to become a reliable health partner of common people. And a good cloud-based-CRM such as Salesforce plays that role to good effect. With its offerings of health cloud, marketing cloud, sales cloud, enterprise cloud and service cloud along with features such as Einstein and FSL, the healthcare players of today have a golden opportunity present in front of them and waiting to be tapped.
Think of a scenario where a pregnant woman experiencing labour pain is brought to the emergency ward of the hospital. She is then guided to the labour ward, where she is admitted to the labour room upon the instructions of the doctor and the accompanying staff, as they follow medical procedures to facilitate child birth in a manner involving minimal discomfort to the mother. Meanwhile, her family members are occupied in completing formalities such as filling up the registration form, disclaimer form, fetching medicines and injections, as also performing billing and performing other requisite procedures basis requirement. While all of these steps are essential as a course of the treatment and in the interest of the mother and the new-born, it is worth noting that if all or most of these steps get automated and can be performed online in a pro-active manner and according to convenience, it would simplify things a lot for both the family and the hospital and let them focus on what matters the most – medical attention to the mother and the baby.
This is just one of the millions of case studies possible in the field of healthcare management, and therein lies the need for healthcare institutions to think seriously about streamlining and automating their operations and administration with the help of a good CRM-on-cloud and a reliable technology consulting partner. CRM can vastly improve the timelines and the quality associated with healthcare, as also improve healthcare outcomes themselves. And therein lies the power of a good health cloud, which Salesforce carries a bounty. Hospitals can measure their performance not just through their top-line and bottom-line numbers, but also through patient satisfaction levels and ensuring repeat visits, referrals, loyalty, recommendations and long-lasting relationships. That’s why, customer relationships management is the essence of Salesforce health cloud, as also all the other clouds developed and operationalized by the CRM platform.
All in all, choose a good CRM to ensure effective healthcare and efficient healthcare management in your institution. Bring smiles to the lives of patients and their family members, as also keep your doctors and medical staff happy and garner good wishes for your organization from every corner possible. Yes, leveraging on Salesforce by driving its system-wide adoption with the help of your technology consulting partner can make it all possible for your healthcare institution and add value to its brand too. Your consultant will guide you at every step precisely according to your specific technology budget and requirement, and you just need to follow the expert’s advice in order to gain handsome returns on your investment and charge up your organizational processes in myriad possible ways to set yourself apart from the mundane. Be the leader and the trend-setter with Salesforce.
Salesforce.com is a premier CRM-on-cloud platform enabler and solutions provider that lets businesses establish deep rooted relationships with its customers, employees and partners. You engage all of them to the core with Salesforce, as they play their respective roles in a highly motivated and loyal manner. Salesforce has deep expertise in healthcare domain with its offerings of health cloud and other related clouds for sales, marketing, operations and enterprise, as also capabilities for you to manage and analyse heavy volumes of data.
ABSYZ is a leading Salesforce consulting and implementation partner that has helped organizations across the globe make the most out of their technology investments across time. Our deep expertise in healthcare domain sets us apart from the rest, as we help you leverage on Salesforce across stages such as consulting, implementation, support, adoption, integrations, updates and upgrades.
To know more about how ABSYZ can help you too leverage the power of health cloud, as also the related clouds, contact us.