Commerce entails both online and offline shopping, and covers both B2B and B2C aspects. Irrespective of the format, customers expect a delightful or at least a satisfactory experience when they set out to shop. Be it e-commerce or retail or a combination, be it a purchase of a shaving razor by a consumer or a bulk purchase of lathe machines by a manufacturer, a good commerce cloud would cover it all for you depending on your business model and organizational requirement.
Salesforce Commerce Cloud offers a slew of enviable streamlining features that makes the commerce experience blissful for your customers as well as employees. While your customers stand wowed with out-of-the-world features such as endless aisle, your employees feel motivated and engaged through use of powerful tools such as Einstein AI to understand the customers better. We take a look at how commerce cloud makes shopping not just a survey and a transaction, but an entire experience for your customers and your business stands benefited both in terms of top-line and bottom-line numbers.
When a customer enters your brick-and-mortar retail store or visits your e-commerce website / app, she or he is precisely looking for what she / he wants. The interesting part is – the customer may not end up buying even though you have that product or may end up buying something even though you may not have the product he / she was looking for in the first place. The point is, customer has always been the king and switching over to a competitor doesn’t take much of an effort. Even if you are selling something in monopoly, you still can’t afford to displease the customer. You never can; the truth is as simple as that.
As such, adoption of commerce cloud offered by Salesforce is the first and the foremost step you can take to begin wowing your customers. When customer preferences and expectations are virtually limitless and you end up displeasing even a single customer in such a scenario, to call spade a spade, your business is doing nothing but digging its own grave. Of course, you would never like that to happen and need to ensure not even a single employee of yours misbehaves with or displeases any customer. Offer them e-commerce for convenience and comfort; offer them retail for experience; get commerce cloud to establish a strong and long-lasting relationship with your customers and give them an amazing shopping experience every single time.
Commerce doesn’t just involve the product catalogues and SKUs on display and the associated transactions made by the customer; more importantly, it involves another golden opportunity associated with every customer visit to delight him / her with your product quality and service excellence. Once you learn to do this every single time, your customers feel encouraged for repeat visits, repeat purchase, retention, referrals and recommendations. Delighted customers leave you healthy testimonials that you can proudly showcase to the larger world as one of your golden business achievements. Commerce Cloud would give your employees the right set of tools and features to ensure the right step is taken at the right time and in the right manner.
Commerce Cloud connects all your localized marketplaces to a centralized hub and lets your disparate business functions work together in a co-ordinated, collaborative and unified manner. The CRM solution works equally well for both B2B and B2C set-ups, and lets you manage the variations of volumes, scale and timelines in a smart and effective manner. The cloud imparts agility to your business and takes care of all the repetitive and mundane activities, so your business can focus on serving the customers and innovating to serve them even better. Effectively, commerce cloud is your go-to solution as far as your need to streamline, automate and improve your commerce function is concerned.
All in all, commerce cloud is an answer to all the challenges that your commerce function faces, as also all the opportunities that it can leverage upon. Salesforce.com is a premier CRM-on-cloud solutions provider that has established its reputation over the past many years as a reliable customer service facilitator with its versatile set of cloud offerings. The commerce cloud solution of Salesforce is one amongst them.
ABSYZ is a trusted Salesforce consulting and implementation partner that has extensive experience in streamlining the customer-facing and customer-dealing functions of business organizations across the globe. We also hold expertise in enabling commerce cloud for your business and ensuring its adoption across your people.
To learn more about ABSYZ can make your commerce function investment a value-for-money one, contact us.