Search Engine Optimization (SEO) plays a vital role in making your brand appear on the first page of search engine result pages (SERP). And, ideally, in the top five positions for your major keywords.
But did you think about what you have to do if you want to expand your business outside of your local markets? You must perform an international SEO strategy to get traffic from multiple countries. With over 3.5 billion searches every day on Google, there is a massive chance for brands to gain new customers. The drawback is that existing SEO tactics may not translate to other regions and, in some situations, may even harm your brand.
For many organizations, having a global website is one of the most effective strategies to reach a larger audience and expand their market.
If you want to grow your company internationally, now is the time to invest in international SEO for your website. Please find more about International SEO below.
International SEO Strategy
The practice of optimizing a website and its content for better ranking in search engines like Google is known as search engine optimization (SEO). International SEO is also a process to ensure search engines’ search visibility, but it should be optimized by considering multiple countries, local people’s behavior, languages, and policies.
You may be surprised that 40% of global consumers don’t purchase products listed in other languages rather than their mother tongue. This is the best argument in and of itself to justify why it is necessary to optimize your website for international SEO.
Factors That Impact International SEO
International SEO is impacted by several factors, including
1) Google My Business Account
Your Google My Business Account can help your SEO efforts as long as you remember to update the places where your business operates. When searching your website for geographic and language metadata, Google will start here.
2) Customer Reviews
Customer reviews may favorably or negatively impact your SEO efforts on your website or local review websites. Better reviews indicate a stronger relationship with your primary term, which increases your visibility.
3) Mobile Adaptivity
Your website’s mobile responsiveness affects overall search rankings. It is, therefore, worthwhile to find a content delivery network (CDN) that can give a top-notch website experience to users wherever in the world.
4) Backlinks Building
The more international websites that link back to your website, the better. Collaborating with influencers or writing for local blogs to drive traffic to your website is a good idea. Also, make sure to list your business in local business directories where you want to target the market.
SEO vs. International SEO
SEO concentrates on keywords and audiences within a certain geographic location, whereas international SEO targets audiences worldwide. The primary differences between International SEO and SEO are 4C’s as listed below.
International SEO Best Practices
There is no one right way to do international SEO, as it can be done in several ways. Your business and target market will determine the strategy. Understanding and identifying the needs of your audience is essential to creating an international SEO strategy. We can look at international SEO best practices in the infographic below.
To expand your business into international markets, international SEO is vital. Your search visibility will increase, your brand image will be strengthened, you’ll get more leads, and your international sales will increase if you optimize your content for different countries.
ABSYZ also provides Global SEO services, so make use of the same to grow your business globally. Ask us today for a free digital audit of your business.