ABSYZ ABSYZ

  • Home

    Home

  • About us

    Who We Are

  • Our Expertise

    What we Do

  • Our Approach

    How We Do It

  • Products

    What We Made

  • Industries

    Who We Do It For

  • Clients

    Whom We Did It For.

  • Article & Blogs

    What Experts Think

  • Careers

    Join The Team

  • Get In Touch

    Let’s Get Started

ABSYZ

Marketing Cloud Social Studio Series– Macros

Home / Article & Blogs / Salesforce / Marketing Cloud Social Studio Series– Macros
By Soujanya Kota inSalesforce

In the previous post we have seen different components of Social Studio. This post concentrates on Macros, their creation and their usage.

Macros in Social Studio:

When certain instructions are to be repeatedly used on different tasks, a set containing these common instructions is called a Macro.

A macro in social studio can be chosen when we want to group similar posts based on the response received from customers on social media.

In Social Studio, Macros can be applied to multiple posts at same time.

There are 2 types of Macros.

  1. Engagement Macro
  2. Publish Macro

Engagement Macro

  • When an engagement macro is selected, different actions on multiple posts can be applied at same timeMacros ss1
  • From the Admin section of the social studio, an engagement macro can be created
  • A Super user and a Full user can create and edit macros
  • Super users can edit any macro whereas a Full user can edit macros they own

 

Creation of Engagement Macro

  • Select any post in social studio for the post inspector to open
  • Click +Create New in the macro’s tab of the post inspector (or navigate to organization’s Admin settings)
  • Enter the macro details such as Name, description
  • Select the work-space which has suitable posts for the macro and add the work-space.
  • In the Options section, select suitable status, priority and username who is supposed to be assigned
  • A selected post can have a macro automatically applied to it or to multiple posts based on the currently logged in user
  • Select sentiment, classification suited for posts and enter post labels, author labels that are to be applied
  • Click send to salesforce button to send data to connected org or click none.
  • Save

Macros ss2

  • Engagement macros are used for more tagging efficiency.
  • Tagged posts can be easily viewed in Analysis Dashboard by “by post tag”, “by classification”

 

Apply a macro to a post

In the Engage tab:

  • Find the column which has suitable posts for the macro
  • Find the post in the column and select the post to get the post inspector

Navigate to Macros tab, find the suitable macro and apply it to the postMacros ss3

 

Apply macro to multiple posts

  • Shift+ select will cover a range of posts next to each other
  • Ctrl+ select will select posts that are not next to each other (example: Scenario where different posts from different columns need to be selected and apply macro.)
  • Clicking into the macro also presents the option to perform each macro option individually or perform the entire macro
  • Number of posts selected can be seen in the post inspector along with their icons

 

Send to Salesforce

:

  • Send to Salesforce option gets activated when a sandbox/production org is connected to social studio and to those who are dual social Customer Service/Salesforce user for further engagement like:
    • Post-only
    • Post with case creation
    • Post with lead creation
    • Post with case and lead creationMacros ss4Macros ss5

Publish Macro

Publish macros section can be accessed from the work space settings.

  • Creating a publish macro includes its name, description, attributes like labels, social accounts etc.
  • LinkedIn Account targeting include lists that are to be engaged in LinkedIn using marketing strategies. Targeting will be ignored when it is applied to a different network
  • Web analytics profile tracks different profiles to append URL to published links
  • Save the macro
  • Publish macros cannot be applied across different work spaces
  • Publish macros are automatically applied when a new post is created.
  • Publish macros can be applied automatically to new posts
  • Only one macro per workspace can be applied automaticallyMacros ss7.jpg

Scenario :
A customer commented on a post (product promotion) submitted on social media. Publish Macros of Social Studio analyzes the comment and applies the sentiment automatically.

Einstein also supports Sentiment analysis which will be continued in our next blog post…

 

Related Links:

https://teamforcesite.wordpress.com/2017/09/14/marketing-cloud-social-studio-series-engage/

https://teamforcesite.wordpress.com/2017/09/04/marketing-cloud-social-studio-series-publish/

https://teamforcesite.wordpress.com/2017/08/10/marketing-cloud-social-studio-series-capabilities/

 

Engagement MacrosMacrosMarketingMarketing cloudPublish MacrosSentiment AnalysisSocial Studio
92
Like this post
2 Posts
Soujanya Kota

Search Posts

Archives

Categories

Recent posts

All About The OmniStudio FlexCards

All About The OmniStudio FlexCards

Boost Customer Experience With Repeater Widget in CRM Analytics

Boost Customer Experience With Repeater Widget in CRM Analytics

Enhance Insights Using Custom Tooltips In CRM Analytics

Enhance Insights Using Custom Tooltips In CRM Analytics

Net zero as a Service In CPG Industry

Net zero as a Service In CPG Industry

How Do We Import an External Library into Salesforce Lightning?

How Do We Import an External Library into Salesforce Lightning?

  • Previous PostWorking with Lightning Components on Eclipse
  • Next PostEinstein Sentiment Analysis

Related Posts

All About The OmniStudio FlexCards
OmniStudio Salesforce

All About The OmniStudio FlexCards

Boost Customer Experience With Repeater Widget in CRM Analytics
CRM Analytics Salesforce

Boost Customer Experience With Repeater Widget in CRM Analytics

Enhance Insights Using Custom Tooltips In CRM Analytics
CRM Analytics Salesforce

Enhance Insights Using Custom Tooltips In CRM Analytics

How Do We Import an External Library into Salesforce Lightning?
Lightning Salesforce

How Do We Import an External Library into Salesforce Lightning?

Leave a Reply (Cancel reply)

Your email address will not be published. Required fields are marked *

*
*

ABSYZ Logo

INDIA | USA | UAE

  • About us
  • Article & Blogs
  • Careers
  • Get In Touch
  • Our Expertise
  • Our Approach
  • Products
  • Industries
  • Clients
  • White Papers

Copyright ©2022 Absyz Inc. All Rights Reserved.

youngsoft
Copy
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “ACCEPT ALL”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent. Privacy Policy
Cookie SettingsREJECT ALLACCEPT ALL
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Performance

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Advertisement

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

SAVE & ACCEPT