There are a series of differences between Marketing Cloud and Pardot owing to the new features, use cases, and marketing techniques. It is a decision based on the individual features and flexibility of Marketing Cloud or Pardot. The selection of a marketing tool depends on the factors of the marketing team, marketing strategy, and the technology suiting your company’s aims. There is a focus on internal marketing teams, their roles, skills, and experience, and the use of Email, SMS, Website, Social, and Scoring, in the marketing strategy. This has much to do with the future processes to run a strategy and measure success.
Features of Marketing Cloud To Consider:
Marketing Cloud essentially, is a perfect marketing solution, as it has undergone tremendous transformation and has added many new features. Marketing Cloud provides everything that a client needs, in one place, to carry out multichannel marketing campaigns, from email to digital advertising to social media to SMS/mobile messaging. There is an Interaction Studio: Built-in analytics and AI-powered insights for easy marketing.
The Marketing Cloud has the support of predictive analytics to make decisions about what channel is preferable for a message. The Journey Builder helps marketers to run the campaigns to suit customer behavior and needs, and look into the demographics and communication channel preferences.
Additionally, there is Digital Advertising and an intensive Display of advertising with the help of the Advertising Studio
What Does Pardot Mean To A Client?
- Pardot is a targeted, and email-centric solution with an emphasis on email.
- There is a use of email marketing and lead generation.
- It goes on with Lead Nurturing and builds data-driven flows and performs other customer-centric marketing campaigns
- With the help of Lead scoring, we can identify key opportunities for sending emails and follow up considering the right time and the right person.
- Sales and Marketing Alignment that sends real-time alerts to the sales team when prospects come on the website or interact with emails
- Thus, Pardot helps in diving deep into email marketing.
The prominent features of Marketing Cloud are that it is multifaceted and flexible, designed for one on one marketing, and considers real-time journeys, on the strength of robust data integrations and analytics, allowing it to get closer to the customer.
Pardot handles e-books and content marketing, drives the leads, through gated forms, and has a focus on chat-based sales and marketing techniques. There is a flow for a customer-centric B2B marketing program by installing the Pardot AppExchange Application.
The choice
For the large, B2C company needing many features in marketing technology and automation Marketing Cloud is a perfect choice. For the smaller firms, Pardot is the choice that focuses on email and demand generation. Marketing Cloud can send, push, and analyze data on a big scale and Pardot drives sales through target marketing for businesses who sell to other businesses.
Marketing Cloud can create personalized communications and one on one customer journeys to drive engagement in the entire customer lifecycle and Pardot can track sales campaigns, besides nurturing the leads, and get the best results for sales.
In the Marketing Cloud, we can dedicate a full-time job to managing a single aspect and it is Incredibly flexible for molding the journeys of prospects to requirements. It works well for established marketing departments who need to create, tailor, and analyze digital ads, and emails, and have an interest in multi-channel engagement.
Whereas Pardot is a lead nurturing and marketing automation platform from Salesforce. Engagement Studio, and can run the drip campaigns efficiently.
Conclusion
To conclude we can say that with such a rich repository of all customers and prospects accessing data on every single person, doing business with us, and generating reports on business performance comes easy in both. We have expertise in financial services and there are professionals to deal with Marketing Cloud and Pardot experts, who can work with Salesforce CRM to give fantastic results. We will bring the right solution for your overall needs by seeking support from appexchange.
