What is Landing Page?
Landing pages are web pages designed to turn visitors into leads for the company. These pages could be described in detail about services or products and are mostly designed in two cases: the most used case is for advertising campaigns (PPC Landing Page), and the other is for making to attract organic search engine traffic for a specific set of keywords (SEO Landing Page). The common purpose in both cases is to convert visitors into leads.
A landing page is typically developed to achieve a specific goal. A landing page should provide in-depth information about a specific service or products that will influence the visitor to take the desired action; it is not your website and should not include all the information about your company.
What does a good landing page contain?
Let’s look at all the necessary elements that a good landing page design requires to maximize lead generation.
1) Customized & Unique Design:
First impressions matter a lot. You will only have a minimal period of time to connect with a potential lead after they land on your page before they depart. One of the most vital elements of any lead-generating landing page is a customized design that is eye-catching, straightforward, and easy to understand. A particular page that looks exactly like all of your other pages won’t be able to generate as much as a unique design. Still, a design that is specifically intended for a specific kind of information can enhance your chances of bringing in new leads.
2) Mobile Friendly:
Additionally, your page needs to be entirely mobile-responsive. You have no justification for choosing a design that only appears attractive when viewed on a desktop because more people use their mobile devices to find information compared to desktops. Your chances of getting sign-ups will significantly rise if you invest your time in a responsive design that can be read on any device.
3) Lead Form:
Forms are required on lead generation pages. This is how you can influence someone from browsing to converting. You are essentially losing your time and resources if you do not use the data that visitors supply. Your forms should be simple and not intricate. Ideally, your initial landing page visitors should provide their names and email addresses. When you do this, you can move your leads to the next funnel level.
4) Contact Details:
Make it easier for visitors to contact your company. Include a contact form, a phone number, or an email address. The more details you include that make it easier for others to find you, the easier it will be for them to contact you. You may also inspire confidence by showing people how easy it is to get in touch with you via various channels.
5) Infographics and video:
In light of this, remember the strength of image visualization. Images make the loop between your words, promise, and offering stronger. Videos strengthen this connection even more. When making videos, you should always speak to your audience directly. Instead of creating an annoying infomercial, you have the chance to interact with your audience and let them know what to expect.
6) Include Trust Seals:
There are several techniques for reassuring prospective clients. The most successful of these strategies is to provide trust seals and privacy notices, as you should be able to assure the customer that the lead form information will never be shared with anyone. You might also include a Trust-mark issued by a professional organization. Just make sure that you actually do provide a secure lead capture. False certainty destroys conversion faster than anything else.
Another strategy to boost confidence in visitors is to showcase real clients who have benefited from your product or services. Furthermore, testimonials are a great way to build trust. Customer reviews are more likely to be viewed as believable than information provided about your company. At least one testimonial should be included, and don’t forget to accompany it with a picture.
8) Call To Action(CTA):
This is the key part of your landing page, correct? Who do you want to try and convince? Which seems more tempting, submitting this form or getting your free trial immediately? Make sure to communicate what you want them to do clearly and the benefits they will receive if they do it.
The content written on your landing page was absolutely important, in addition to the all above-listed aspects. To attract and make your visitors more interested in your services, make sure that the content presentation is clean, unique, and easily understandable.
Why is a Landing Page Important?
The website’s home page is usually designed to provide only a basic overview of its products and services. At the same time, the landing page is designed to target a specific audience to provide an in-depth understanding of the services a company provides, including all necessary actions to convert visitors into leads.
A landing page is an outstanding source for enhancing visitors, strengthening SEO, and establishing your brand. It may also be adapted into a successful PPC plan. Landing pages are used by 68% of B2B companies to generate leads for potential conversion. Fortunately for you, 44% of these clicks lead to home pages, which was not a good idea, as we’ll explore later. Customers are directed to landing pages that promote a particular commodity, service, or deal and prompt them to action. This is your opportunity to boost conversions and expand your customers.
Make sure that all of your hard work results in sales right now. Landing pages are unquestionably the way to go if you search for a lead conversion solution.
SEO Landing Pages vs. PPC Landing Pages
A PPC landing page or an SEO landing page is not an easy process to create. They each have a specific and different purpose.
PPC Landing Page: It is a kind of advertising campaign where the advertiser gets paid a modest fee each time a customer clicks on their advertisement and is taken to their landing page. In essence, you are paying the customer to go to your website.
SEO Landing Page: It is a strategy in which you try to ensure that your website appears first on Google when a customer searches a term connected to your business, increasing the likelihood that they will click the link. “The website navigation is not required for SEO landing pages. ”
In today’s digital marketing era, a landing page is crucial to any campaign. When someone clicks on an Ad or a link to a site, they want to get exactly what they’re looking for, and that often means that the landing page needs to be well-optimized. We have presented some of the key differences between SEO landing pages and PPC landing pages, and we are hopeful this blog has given you some insight and ideas for your own campaign!
The more traffic you get to your website, your business can be better. But how do you get more traffic if you don’t have a plan for it? What if you could use two different kinds of traffic to help each other? You can do this by using SEO and PPC landing pages.