Retail is a physical point or arrangement of facilitation for merchants of tangible, often branded products to sell them to the end-consumers. Retail involves physical visit of customers to brick-and-mortar stores, where products of daily use are available for sale on a shelf-and-aisle arrangement. Right from product survey to billing / payment and provision of purchased products to the customer, retail brings the face-to-face element alive and allows customers to check the product well before they choose to purchase it. They can even seek information about the products of their interest from store kiosk or representative.
Retail can be a stand-alone industry / business proposition, or it can be coupled with a platform such as e-commerce. Given the high popularity of retail as a commerce platform with both sellers and consumers, there lies the need for retail store operators to streamline and automate their processes and operations in their own interest as well as the interest of the customer. Salesforce is a leading CRM-on-cloud solutions platform provider that helps retail-based businesses to achieve this goal of theirs. In fact, retail automation has become more of a hygiene factor today than a good-to-have proposition. We take a look at how Salesforce Retail industry CRM solutions help you take your retail business to the next level of agility and operations.
Retail solutions by Salesforce don’t just let you promote your products to consumers through integrated social media, but also let you run and manage offline and online advertising campaigns in an effective manner. You thus increase your product appeal to your target audience, and help them discover what exactly they are looking for. Whether it’s marketing cloud, commerce cloud or service cloud, Salesforce covers all the aspects of retail to help you and your employees manage them better. A typical retail customer journey begins with entry into the store, followed by product survey, selection and purchase. Salesforce lets you capture and manage critical customer information in a safe and secure manner, and extend convenience and delight to them along with sales. Even if a customer doesn’t buy any products during a visit to your store, Salesforce lets you connect with them in the future and build a long-lasting relationship full of understanding and empathy.
Retail CRM solutions by Salesforce let you empower your customers as your store staff finds time to engage with them and understand their requirements instead of worrying about store products or data. Isn’t it amazing that you and your employees become free to interact with the customers, as CRM takes care of virtually everything else? Intelligent automation by retail cloud facilitates repeat visits, repeat purchase, recommendations and referrals for you, ultimately boosting your retail brand and making it more popular over time.
The retail cloud stores and processes ample customer information and data points for you to gather all relevant insights about him / her. With features such as Einstein and Lightning, Salesforce ensures that you operate your retail business the way you want to, while empowering both your employees and customers. You can configure reminders, workflows, triggers, reports, dashboards and more with your retail cloud. Salesforce stores customer information in the form of accounts and contacts, while also keeping track of their purchase history, their feedbacks and also their segregation in terms of casual, repeat, loyal, happy and more.
Managing your interactions and relationships becomes easier with retail cloud. The quality of rapport between you and your customer also grows manifold. Your customers begin to look forward to visiting your stores, and keep an eye on their presence even if they visit other cities or places. They develop a sense of belongingness towards your brand and stay high on loyalty. Even if they happen to have a stray poor experience in between, they let it go for the sake of the bigger relationship. And of course, you ensure zero customer surprises / escalations and maximum satisfaction / delight.
All in all, retail cloud solutions by Salesforce CRM make for an amazing way to steer your retail business ahead and in the precise direction you want to. Salesforce.com is a premier CRM solutions provider that has established its reputation over the past many years as a reliable customer service facilitator with its suite of CRM-on-cloud offerings.
ABSYZ is a trusted Salesforce partner that has extensive experience in streamlining the customer service function of different business organizations. Our expertise in retail domain can only add more value to your existing business portfolio.
To know more about how ABSYZ can help you leverage the power of Salesforce retail cloud suite, contact us.