Manufacturing involves a conversion of one or more raw materials in to a finished tangible product that holds a perceived value for the customer. Examples of manufactured products are cars, bikes, laptops, mobile phones, fabrics, plastics, pharmaceuticals, food products, beverages, furniture, glass, steel etc. Almost all manufacturing processes are based on one or more assembly lines, wherein incremental value is added at each step to the in-progress product. They also include design, development, planning and control functions apart from the production one. Given such a complex plant layout in which manufacturing takes place courtesy skilled workers and managers as well as advanced machines and resources, it becomes an imperative for leaders to think about how to increase the scale, quality, agility, efficiency and effectiveness of their manufacturing operations.
Plants are noisy, and reaching out to the right people at the right time, with live production on, proves to be a cumbersome task too often. Moreover, safety and security of such a big set-up is another priority area for leaders. If they can get hold of that one technology that lets them manage and monitor all key aspects with a bird eye’s view, the lives of many people become easy as a result. And that’s where a proven CRM-on-cloud such as Salesforce proves to be a great fit for manufacturing organizations. The way a combination of Salesforce clouds including manufacturing cloud, service cloud, sales cloud and marketing cloud streamlines and automates your manufacturing processes and turns them in to digital equivalents is worth a try for all production leaders, irrespective of the specific product that you make and sell. We take a look at how a good cloud-based CRM such as Salesforce converts a mundane manufacturing process in to an engaging production rhythm for your employees and a delightful product experience for your customers.
It’s always worth remembering that the customer is the king, irrespective of the industry we are talking about. And those production businesses go the farthest that establish deep, long-lasting relationships with their customers, translating in to unshakable loyalty, repeat purchases, referrals, recommendations and new business acquisition. Salesforce manufacturing cloud gives you complete control over your production, and you focus on fulfilling the customer requirements and specifications to the minutest detail possible. Whether it’s the daily production volume that you need to track comparing the actual number against the planned one, or you need to ensure that the specific product part goes to the specific point at the specified time on the assembly line, Salesforce takes care of all of it for you. And this is just a sneak-peek in to the vast world of this CRM.
Inter-departmental and inter-section co-ordination is also something that a good cloud-based-CRM takes care of in an end-to-end manner. In manufacturing cloud, you can define specific roles for specific people and assign them tasks with automated notifications, alerts and reminders. Your product inventory levels stay according to the demand-supply dynamics prevailing in the market, as also your customer order requirements. Salesforce can even help you keep track of your product and process quality, as also eliminate surprises and minimize escalations. With its data-intensive and information-rich architecture, the CRM is accessible to all of your employees with the click of a button and from anywhere in the world. You can even set access levels and data classification across your manufacturing cloud, or enterprise cloud as the case may be, and all of this in a completely safe, secure, private and reliable manner.
All in all, embracing manufacturing cloud for your production set-ups is bound to fetch you multiple, long-lasting returns on technology investments made. And, your CRM consulting partner is there throughout your journey to gather your requirements, diagnose existing business / production situation, advise the detailed way to proceed, perform end-to-end cloud implementation, drive its adoption across your organization, extend regular cloud support, monitor upgrades and updates, and perform integrations / modifications as and when the need arises. Selecting the right consulting partner thus becomes of paramount importance for the health of your business and production. By now, you’d have understood that selecting the right consulting partner is as important as choosing the right cloud suite and getting it implemented in the planned manner, if not more.
Salesforce.com is a premier cloud-based CRM platform that has helped myriad businesses across the globe streamline and automate their operations through the sheer power of technology. It is a global expert in the field of manufacturing CRMs and has enabled thousands of businesses worldwide to wow their customers and engage their employees on a continuous basis. With Salesforce, your manufacturing worries wither away while your customer find immense service delight and product satisfaction.
ABSYZ is a leading Salesforce partner that has helped numerous clients with their CRM implementation and support requirements. Our expertise in manufacturing CRM has led our clients leverage the sheer power of cloud to the maximum, and earn handsome returns on investment in technology, over and over again.
To learn more about how ABSYZ can help your manufacturing business too tap in to the power of cloud, contact us.