The financial services industry comprises of sectors such as banking, other financial verticals and insurance. Given the multi-faceted nature of this industry and the dynamics prevailing therein, the mundane portion of the daily industry operations needs to be taken care of while industry professionals can focus on serving their clientele, building relationships with them, researching and innovating upon newer ways of extending financial services and ensuring quality in the existing set of products and services. No doubt, BFSI needs agility along with robustness in operations.

BFSI entails a lot of thinking and decision making on the part of its professionals. And if a sizable amount of their time gets spent on doing repetitive tasks that can rather be streamlined and automated, their decisions become sub-analysed and sub-optimal, leading to possible dissatisfaction on the part of the customer. The crucial advisory portion goes for a toss as clients are left yearning for guidance in terms of professional expertise of yours. Such a situation is not desirable at all. We take a look at how the financial services cloud gives you an advantage over your competitors through streamlining and automation of routine BFSI operations. We assess how you can make the most out of financial services cloud as far as your people, processes and clients are concerned.

To begin with, Salesforce Financial Services Cloud is a holistic CRM platform as far as inter-business and inter-vertical process and practice variations are concerned. Comprising of features that give you insights about your customer through intensive analytics performed upon your data and information, the cloud certainly makes your life and work easier. As a process automation platform, the cloud lets you get over the nitty grittiness of daily, voluminous financial transactions and connect the dots to form the much-needed bigger picture that your client always keeps looking for. As such, the cloud gives you multiple reasons to delight your client and also why they should continue to prefer you over your competitors. Financial services cloud changes the way you approach your work and lets you build an intimate relationship with your customers, one that is full of empathy and service.

Financial services cloud also comprises of features such as Lightning and Einstein, that lets you impart agility to your customer processes and gain insights out of the daily data generated. Not only your employees, but your customers too feel engaged using the platform and getting to know its power more and more. Whether the banking transactions need to be automated or the stock investments, whether an investment banking product needs to be re-featured or you want to thank your customers for paying insurance premiums on time, this cloud covers it all for you and your customers.

Why you need to choose and implement financial services cloud is because it imparts agility to your business and lets you focus on what matters the most – your customers and their needs, wants, expectations and preferences. The cloud raises the bar of your business operations from transactional and mundane to relational and strategic. Your employees and partners too feel empowered as a result and vouch to serve the clientele in an even better manner every passing day. For your ecosystem, it becomes a matter of new-found motivation to collectively and individually improve upon your operations every single day.

Last but not the least, the cloud can be customized to meet your specific business model and requirements. With the help of an expert financial services cloud consulting partner, you can ensure that your implementation stays up-to-date irrespective of time or situation. Your consultant takes care of the upkeep of your cloud while you focus on leveraging upon it every single day to meet your business ends. All periodic needs such as integrations, updates, testing and adoption are taken care of by your consulting partner.

All in all, financial services cloud is a must-have CRM platform for all banks, stock brokerages, advisories, investment banks and insurance firms, owing to its sheer power. Salesforce.com is a premier CRM solutions provider that has established its reputation over the past many years as a reliable customer service facilitator with its own set of cloud offerings across functions and industries. The financial services cloud is an important part of its bouquet of offerings.

ABSYZ is a trusted Salesforce partner that has extensive experience in streamlining the financial services functions of businesses across the globe. Our expertise across the product line of Salesforce, including the financial services cloud sets us apart from the rest.

To know more about how ABSYZ can help you leverage the financial services cloud to offer accurate advisory to your client with immaculate timing, contact us.