Author name: Geo Francis Paul

how-can-slaesforce b2b commerce cloud increase customer engagement

How Can Salesforce B2B Commerce Cloud Increase Customer Engagement

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B2B sales journey is often more complex compared to the B2C process. There are multiple stakeholders at each stage with the sales cycle being much longer as well. Additionally, since the stakeholders are so few in number compared to the B2C process, each individual customer must be catered to as much as possible. A seamless …

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how can salesforce experience cloud drive customer engagement rates

How Can Salesforce Experience Cloud Drive Customer Engagement Rates?

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Given how important a uniquely compelling customer experience has become in today’s business age, there is a need to plug this gap. Customers are looking for a platform that offers self-service abilities, thus circumventing the need for a middleman. They are also interested in connecting with other like-minded individuals. Companies are also looking to build …

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