Case Study
INDUSTRY: CONSUMER GOODS
One of the largest tobacco manufacturer in the world transforms retail execution using Salesforce.com
PROBLEM
DIGITAL TRANSFORMATION OF DIRECT SALES AND RETAIL STORE DELIVERY
FOR 5 MILLION STORES.
Our client was hard pressed on time to go live with a digital solution in major markets involving over 5 million stores. Previous two attempts with global strategic partners had failed resulting in tight budgets. The overall objective of the project was to build a solution that is scalable owing to diverse market requirements with various profile of users.
SOLUTION
BUILT AND DELIVERED A ROBUST SOLUTION IN RECORD TIME USING SALESFORCE
AND SAAS VENDOR IVY MOBILITY.
Our team worked on a multilayer technology strategy. We built the backend architecture in Salesforce platform keeping business functions objectives in mind. The front-end SaaS application had a bi-directional sync with Salesforce to manage huge loads of data. The overall application worked in a seamless manner with module wise go live achieved in record time.
OUTCOMES: APPLICATION ROLLED OUT IN MULTIPLE COUNTRIES AND USED BY OVER 5 MILLION STORES.
- Store managers can track various KPI’s and schedule sales to align demand.
- Distribution can identify and resolve bottle necks at a faster rate.
- Applauded by business for improving user experience.
- Uplift in sales rep’s efficiency.
OUTCOMES: APPLICATION ROLLED OUT IN MULTIPLE COUNTRIES AND USED BY OVER 5 MILLION STORES.
- Store managers can track various KPI’s and schedule sales to align demand.
- Distribution can identify and resolve bottle necks at a faster rate.
- Applauded by business for improving user experience.
- Uplift in sales rep’s efficiency.
