Marketing cloud

whatsapp integration with salesforce marketing cloud

whatsapp integration with salesforce marketing cloud

Is your organization aiming to track leads coming in from unconventional channels like Whatsapp and grow their lead pipeline? If yes, there’s some good news for you! Salesforce can now be easily integrated with Whatsapp, the most powerful global mobile messenger app worldwide with approximately 2 billion monthly active users. WhatsApp helps businesses mainly by …

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10 Amazing Benefits of Salesforce Marketing Cloud

10 Amazing Benefits of Salesforce Marketing Cloud

Introduction and scope of services Salesforce offers an important product- the Marketing Cloud is a Salesforce platform in the marketing automation and customer engagement domain. It is an amazing SaaS platform offering different levels of functionalities. Marketers can deliver the right messages at the right time in the campaign timeline covering the duration of the …

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Audit Trail in Marketing Cloud

Audit Trail in Marketing Cloud

Auditing is an crucial part of every Organization, Every Organization wants to monitor user logins and user activity for compliance and Security purpose. Salesforce Marketing cloud provides this feature called Audit Trail which allows security admin users to view Marketing Cloud access and activity records. Marketing Cloud offers two types of Audit Trail Basic Audit …

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Pardot Campaigns vs Salesforce Campaigns

Pardot Campaigns vs Salesforce Campaigns

Campaigns are set in order to promote a product or service via multiple channels, there is an end goal to be met, and whether that goal has been achieved is measured through pre-defined metrics. PARDOT CAMPAIGNS Campaigns in Pardot track your prospect’s first touch point–for example viewing a landing page or a webpage with Pardot …

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