Using Behavior-Based Segmentation to Recommend Financial Products That Fit Customer Life Stages
The Evolution of Customer Expectations in Financial Services With the evolution of digital experiences, today’s customers expect personalized financial advice rather than one-size-fits-all products. Traditional financial institutions have relied on demographic segmentation (age, income, geography) to classify their customers. However, this method lacks depth in understanding customer intent, life goals, and behavioral patterns. Behavior-based segmentation …
