Enhancing Customer Engagement with Salesforce-Powered Portal
Quick Glimpse
In a strategic initiative, we collaborated with a prominent international free zone authority in the Middle East to transform their customer portal using Salesforce. This project aimed to provide a comprehensive view of customer data and elevate the user experience for businesses operating within its jurisdiction.
Business Impact
Our strategic enhancements improved customer satisfaction, reduced manual processes, increased revenue by 10% through effective cross-selling and up-selling, and strengthened customer retention strategies.
Tech Stack
- Salesforce CRM
- Lightning Web Components (LWC)
Project Highlights
- 15% ↓ in Manual Intervention
- ↑ Customer Experience
- 10% ↑ in Revenue through Cross-Selling and Up-Selling
- ↑ Customer Loyalty
Industry
International Free Zone Authority
Challenge
The client faced challenges with a fragmented customer portal that required extensive manual intervention. The portal lacked a unified view of customer risk profiles and limited cross-selling and up-selling services capabilities.
How we helped
Leveraging our Salesforce expertise, we automated processes, developed new services using the latest LWC framework for an improved user interface and experience, integrated the portal with other systems to reduce manual tasks, and implemented components providing a unified view of risk parameters at the account level.
