Salesforce had the vision to create the Salesforce Consumer Goods Cloud(CGC), as a complete cloud solution to manage consumer products, perform retail planning and optimize store visits. The aim is to increase productivity, develop collaborative partnerships and achieve high sales. It serves as top retail management software, and uses artificial intelligence, with an eye on audit accuracy, and achieving business growth by overcoming the competition.
It is of immense help to brands to manage their operations well. There is quick implementation and ease of use. We can also create a comprehensive consumer profile across all touchpoints and have an insight into history, demographics, and location. It tracks the KPIs to enable targeted marketing campaigns. Consumer Goods Cloud is the superset of Sales and Service Cloud. We can integrate it with Marketing Cloud and other Salesforce products.
Advantages Of Salesforce Consumer Goods Cloud
1) Audit Accuracy
When the companies use Salesforce Consumer Goods Cloud, it is easy to maintain store shelves and manage inventory. There is a sharp improvement in inventory management and assurance of merchandising conformity. Also, it is an ideal planogram software facilitating visual merchandising. It can track inventory and identify products that are not in stock/damaged. key insights can be obtained that can be used for decisions related to pricing, promotions, buying behavior etc from the mobile device
2) Personalized Experience
Personalization has become very important for brands in order to make a connection with the customers and thus is crucial for future retail growth. Consumers not only want the brands to understand their preferences and choices but also anticipate their needs dynamically.
3) Unified Data
It unifies your data from all sources and connects the front and back-office systems, by maintaining centralized data across processes. It offers the benefits of speed and agility while optimizing business processes.
4) Better Store Planning
Through Consumer Goods Clouds features, we can enforce optimal planning, and the Sales managers get a prominent view of sales targets, orders, asset management, and promotion planning. This in turn ensures the smooth execution of retail business activities.
5) Optimizing Visits
The visit management module in Consumer Goods Cloud is a special feature which helps us maintain the details about each store visit, collecting crucial parameters related to location, visit time, hours spent, previous visit history, and much more. Visit routes can also be planned and optimized based on the criteria set by the Sales Manager.
6) Asset Tracking and Management
Many Consumer Goods products require assets(like refrigerating units) to preserve the product quality and promote a certain product. CGC allows us to track these devices and manage their installment, maintenance and condition check.
7) Effective on the go
Sales Executives can be mobile with the Salesforce app. They can take orders, complete tasks and add their notes for their store visits. Real-time data is synced with Salesforce and Sales Managers can gain insights for future visit planning and management.
Method of implementation
These are the worthy points to consider for achieving the great implementation results:
Prepare your Retail Store data, Use Map visualizations to have an insight of territories, Set-up and iterate Maps for all the Visit Plans, and explain the details for smooth execution. A clean-up of the obsolete or unnecessary data is a must so that you can progress and achieve a realistic plan to set the foundation. This will help us execute a data-driven architecture that closes the loop on activity data.
Conclusion
The schedule of prioritized store visits, with valid suggestions, makes the Consumer Goods Cloud an asset. There is better insight into inspections and inventory planning. The available toolsets streamline retail operations and ensure product availability. Through the unified and single platform, businesses become efficient and it is easy to overcome the competition. It brings a view of the consumers, and there is an effective move to surge forward and build a meaningful consumer relationship.
We provide the right advice and offer apt solutions and help the clients to use their data effectively. Also, we have a rich experience in delivering Salesforce services so that you can rely on us and achieve the finest results. We have a team of Salesforce-certified experts to provide all that is good, and you can contact us today.
